Your branded website can send orders directly into the same FPW POS and kitchen workflow used by staff. A separate third-party online-ordering provider is not required for FPW direct ordering.
Keep the direct-order experience attached to your own brand and website.
Keep menu items, modifiers and availability closer to the same operating ecosystem.
Move accepted direct orders into the same kitchen workflow as in-store orders.
Support location selection and store-aware order routing as the business grows.
Third-party marketplaces can remain additional channels without being required for direct ordering.
Online card payments still use the business's configured payment-processing setup.